Abyss web server - Adding E-Commerce to the Comic Book Fan Site
Adding E-Commerce to the Comic Book Fan Site It s time to show you how you can easily incorporate an e-commerce section on your Comic Book Appreciation fan site. You will need a few things to get started: . Something to sell . Some mechanism for your customers to pick what they want to buy . Some way for your customers to pay for what they want to buy . Some process to get the merchandise to your customers Let s break it down (break dancing gear optional) and talk about each of these things individually. The first two we can help you with; the second two are really outside the scope of this book, beyond a general discussion. Something to Sell Before you can sell something, you have to have something to sell. Duh. Next topic. No, seriously, retailers spend millions researching what will sell and what won t, what the hottest trends are, and what the latest technology has to offer. All that being said, your ideas for products will probably come from one or more of the following categories: . Your own knowledge: You will most likely know what your customers want based on your inherent knowledge of the focus of your Web site. For example, if you have a site for collectors of old tractors, you probably know what products would appeal to your typical customer because you are the typical customer. . Something you yourself couldn t easily find: You also may have been looking for a specific product or group of products, only to find that they do not exist on one particular site until you create it and pull them all together. (For example, www.giftsforengineers.com was created to be a compilation of products that appeal to engineers.) . Your own inventions: Another item you might sell from your site is a new invention or design you have created from your little old brain. Many budding artists and inventors sell their stuff on the Web, where they can reach a multitude of potential buyers. . Promotion of your site: Many other Web sites offer promotional items for sale that tout the URL of their site. This acts as a win-win for both parties; the customers can proclaim their support for a cool site and the site makes a few bucks and gets its name out there for all to see. So whether you re reinventing the wheel, selling specific types of wheels, taking a bunch of wheels and putting them together, or selling wheels with your name on them, you must create a product base, and it may not be as easy as it looks. For your CBA site, you will be selling items from a few different categories. To spice things up a bit, we decided it would be great to have some fun with this: . T-shirts, bumper stickers, and coffee mugs with the CBA logo, from the promotional category 518 Chapter 15
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