15 Online Stores Some of us cringe when (Web hosting reseller)
15 Online Stores Some of us cringe when we hear the word e-commerce and the phrase selling over the Internet. Perhaps we ve had a bad experience ourselves, or the thought of opening an online store is just too overwhelming. Even though this is the part of the book that all geeks out there probably dread reading, we re here to show you that e-commerce is really not so bad, and that pretty much anyone can do it. However, just because anyone can do it doesn t mean it s always done the right way. Done the wrong way, your site can look downright cheesy, but done the right way, your site can look professional and inviting, and become an excellent resource for your visitors and potential customers. There are definite, if unwritten, guidelines for selling things over the Web and we want to make sure you do things the right way. Selling things from your Web site can not only make you some extra cash; it can enhance your relationship with your Web site visitors (if e-commerce is not your site s primary function). In the case of your comic book fan site, offering pertinent items can make your site more interactive and interesting and bring visitors back again to see what new items you have for sale. True comic book fans will appreciate the niche of items you are providing, especially if some of the items are unique or hard to come by. This chapter discusses the following: . Creating a simple shopping cart script . Other ideas to improve your script . E-commerce basics
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