13 Building a Content Management (Linux web host) System Whatever the
13 Building a Content Management System Whatever the reason, people these days seem to get bored easily. One of your jobs as the Web site administrator is not only to figure out how to get as many people to visit your site as possible, but how to keep them there and keep them coming back. You can focus on many things to get the masses to your site, such as word of mouth, advertising, and search engines. To keep your users at your site, the experts give plenty of hints, such as making your site easy to navigate, making sure your pages load quickly, and giving users a personal experience. Getting your users to return, however, is how you keep your site going over time. Getting Your Users to Return Take a moment to think about all the sites you return to. You know . . . the ones you have saved in your bookmark list in your browser. With the exception of sites you have to visit, such as those in the research folder, what do most of those sites have in common? Most likely, each site periodically has new information. You might visit a news site each day or look up the weather in your area. Perhaps you are interested in your daily horoscope, or maybe you belong to an online message board and would like to read new posts. In each case, the content gets updated on a regular basis sometimes daily, sometimes weekly, and sometimes even hourly. Can you imagine how much work the Web site developers must have to do to update the content every day? Content No matter what the subject of your Web site is, it probably contains lots of content news, images, user comments, and more. You don t want to have to maintain all that content, do you? It would be very nice to offload some of that work to others.
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